Why it’s important to make your images web ready:
Your booking site is a vital piece of your business and most importantly, your customer experience. If customers are unable to load your booking site quickly, the chances of them continuing in the process are reduced greatly.
We have completely rebuilt our availability engine to populate your timeslots quickly, but loading your bookables can take a serious hit if you are not careful with your images.
We limit each Bookable image to 2MB in size, but on the web, even that is a lot of data to load when you multiply that a dozen or more times with all of your bookables. Recommendations for a single web page size is around 2-3MB in total. Ideally, each provider’s booking site should aim to keep the total of images on their booking site under 2MB to maximize load times. Let’s walk through some ways to help optimize your images!
File types and saving:
If you’re working with a photographer, it is likely that they will be delivering you very high quality files anywhere in the range of 8-15MB each. These are great to have, but not suitable for the web.
If you are able to request it. Try getting images from the photographer in an additional JPG format that are compressed for the web. A great place to start is a JPG compressed to 60% quality at the following sizes.
Bookable and Staff Images:
600 x 600px @ 72 ppi, saved as a 60% quality jpg
*All images are cropped and saved in a square aspect. However, Providers will initially display bookable cards with 300x200px images. All images are set to fill their container. If using text or headshots in your images. Allow adequate spacing for this change in size. Image containers can be adjusted through your custom stylesheet if that is part of your plan.
1200 x 400px @ 72 ppi, saved as a 60% quality jpg
Take a look at the two images below for a comparison of sizes and context for loading times.
This image is almost 800kb in size, but the web sizes it down to 600px to fit the section. The additional quality is not visible due to screen limitations in this context. 10 images at this size would add up to a whopping 8MB. For context, that could take well over 12-15 seconds to load on a standard cable internet connection, and that’s just your image sizes!
With compression, we were able to reduce the size of this image drastically. It is now only 84kb. The savings of this reduction on 10 images on your booking site would add up to over 6MB. That will be a tremendous increase in speed as those are likely to load in as little as 1 second. See our links below for tools to help you reduce your image sizes.
Inserting your image into a bookable will look like this.
When viewing your bookable on the provider page, your bookable with your bookable will be shown like this.
Once you click on this bookable from the provider page, your bookable image will be shown at the top like the image above.
Web applications that make this easy:
This web application lets you upload images directly to their page and download the compressed versions quickly.
If you’re using WordPress to host your website and embed your booking site, these plugins can be helpful in ensuring the rest of your site is also optimized.